Customer Centric Growth


I am Andrew Shaw and this website is home to my thoughts, ideas and suggested methods relating to the top-line growth of business-to-business (B2B) firms. The site is intended for a wide audience, including CEOs and Divisional Heads, as well as fellow Sales and Marketing professionals.

Why ‘customer centric’ growth? My philosophy is simple: growth depends on the customer experience being the starting point for all marketing and sales activity.

The site is organized as follows:

  • The core Blog, updated regularly with articles categorised according to Strategy & Planning, Marketing, Lead generation & Nurturing, Sales Performance, Sales Enablement (including CRM), Account Management and Client Loyalty & Retention).
  • A ‘Resources’ section, featuring references to materials that I have found useful, alongside links to relevant sites and white papers written by myself. This includes case studies describing the approach taken and results achieved from projects that I have led through my career.
  • Finally, if you wish to contact me, you can do so using the details on the ‘Contact’ page.

I hope you find it a useful and interesting read.